In September 2011, New Valley Realty partnered with the Witkoff Group to purchase the iconic Toy Building located at 1107 Broadway. Conceived in 1915 by William Van Alen of New York’s legendary Chrysler Building fame, Ten Madison Square West’s iconic architecture and classic brick and limestone façade have been transformed by Goldstein, Hill & West Architects. The partnership has decided to collaborate with award-winning interior designer Alan Wanzenberg, to meticulously redevelop the office building into a premier condominium residence.
Upon completion of the residential conversion, the building will contain 125 residences and retail space. Exquisite one- to five-bedroom residences have been elegantly reimagined for contemporary living with expansive windows, radiating light and panoramic views. The layouts have been created to fulfill the strong demand for larger, family suited residences. A new, 6,515-square foot penthouse crowns the historic structure, commanding the skyline with rarefied grace.
Overlooking historic Madison Square Park, a seven acre urban oasis, Ten Madison Square West is ideally located where Uptown meets Downtown. Situated in the center of the prominent Flatiron District— residents can enjoy the abundance of commerce, dining, and nightlife options in the area.
Gross Buildable Area (SF): 340,000
Retail SF: 20,000
Total Condominium Units: 124
Unit Mix: 1-5 Bedrooms
Architect: Goldstein, Hill & West Architects
Interior Architect: Alan Wanzenberg