In October 2014, New Valley Realty partnered with Ian Schrager Company and Witkoff Group to develop the Edition brand hotel and residences in West Hollywood, California. The Project is a Marriott EDITION Hotel with EDITION branded luxury condominium residences situated on a 1.36 acre site, located at the corner of Sunset Boulevard and Doheny Drive. Condominium residents will enjoy unobstructed views of Beverly Hills to the Pacific Ocean as well as access to all of the hotel’s services and amenities including room service, the spa, pools, housekeeping and the food and beverage outlets.
Ian Schrager and world-famous architect John Pawson have designed the two-tower Project to embody the unique location at the crossroads of affluent Beverly Hills and the vibrant Sunset Strip of West Hollywood. The Project is steps from a compelling amenity base that includes world-class shopping, exclusive dining, and trend setting nightlife – a unique aspect that is available to very few markets around the globe and is a primary driver of West Hollywood and Beverly Hills’ high commercial and residential real estate values. Within a three-mile radius of the Project are major motion picture and recording studios, top talent, advertising and casting agencies, upscale shopping and acclaimed dining, museums and art galleries, and the iconic entertainment venues of the world famous Sunset Strip. This famous locale is also neighbor to business centers such as Westwood, Century City, Brentwood and Santa Monica, and is only a 30-minute drive from Los Angeles International and Burbank Bob Hope Airports.
The EDITION brand, envisioned by Ian Schrager and powered by Marriott International, is the next-generation lifestyle hotel, while the EDITION Residences will set a new standard for ultra-luxury condominiums in Los Angeles. The Project will be the EDITION brand’s west coast flagship location in Los Angeles.
Gross Buildable Area (SF): 535,000
Sellable Residential Area (SF): 52,000
Total Condominium Units: 20
Total Hotel Keys: 190
Parking: 376 spaces
Amenities: chef-inspired restaurant, 2 rooftop pools, lobby lounge, spa, gym, meeting space, nightclub and bar
Design Architect: John Pawson